NYC In Focus

Written by Howard Weiss for NYC in Focus

An Evening to Remember

On December 19th, creators, innovators, and enthusiasts converged at 296 Canal Street, New York for a sold-out celebration of creativity: B&H Creators: 2024 Wrapped. Hosted by B&H Photo, this exclusive, invite-only event brought together a vibrant community of photographers, videographers, and content creators to close out the year in style.

From 6:00 PM to 9:00 PM, attendees explored Inter, a groundbreaking immersive installation designed to inspire creativity. With stunning visuals, interactive features, and hands-on demonstrations, Inter offered guests the perfect backdrop for unique content creation.

Exclusive Access to the Sony A1 II

One of the highlights of the evening was my opportunity to test the highly anticipated Sony A1 II, which hasn’t even hit the market yet. As a photographer, getting exclusive hands-on time with this powerhouse camera was an incredible experience. The A1 II lived up to its hype, boasting cutting-edge autofocus, lightning-fast processing speeds, and stunning low-light capabilities.

I put the camera to work throughout the event, capturing the vibrant details of the immersive installations and candid moments among attendees. The camera’s dynamic range was unparalleled, and its ability to seamlessly adapt to varying lighting conditions was nothing short of revolutionary.

Hands-On with Cutting-Edge Gear

As if the Sony A1 II wasn’t enough, the event also featured booths from Nikon, Sennheiser, and SanDisk, where attendees could test the latest gear. Nikon’s Z8 and Sennheiser’s crystal-clear microphones provided additional tools to elevate creative storytelling.

For creators, the chance to experiment with such advanced technology wasn’t just about testing gear—it was about pushing boundaries and exploring new possibilities in our craft.

Networking with Industry Greats

The mixer was more than just an event; it was a meeting of minds. Creators mingled with peers, swapped tips, and shared ideas while building valuable connections. Whether it was an amateur photographer seeking advice or a seasoned videographer showcasing their latest work, there was a palpable energy of collaboration and camaraderie in the room.

Capturing Moments of Creativity

The event also celebrated the creativity of the attendees. B&H encouraged us to snap away and share our experiences on social media using the tags @bh.creators, @bhphoto, @nikonusa, @sennheiser, and @sandiskstorage.

With the Sony A1 II in hand, I captured moments that truly told the story of the evening. The immersive installations of Inter, the excitement at the demo booths, and the dynamic energy of the creative community all came to life through the lens of this groundbreaking camera.

My Experience at B&H Creators: 2024 Wrapped

Personally, the highlight of the evening was walking through the immersive rooms of Inter. These spaces, designed with vibrant themes and intricate details, allowed me to experiment with lighting, angles, and perspectives in ways I’d never imagined.

Having exclusive access to the Sony A1 II made this event even more special. It’s not every day you get to test a camera that could redefine the industry before it’s even released.

I also had the privilege of connecting with industry leaders and fellow photographers who share the same passion for storytelling. It was a reminder of why events like these matter—they bring people together, inspire innovation, and create lasting memories.

A Peek into 2025

As the night came to a close, B&H teased what’s to come in 2025. With the launch of the Crystal VIP Experience at Times Square and upcoming tech innovations, the future looks bright for creators everywhere.

Final Thoughts

B&H Creators: 2024 Wrapped wasn’t just an event; it was an experience that embodied the spirit of creativity and community. As we step into 2025, I’m excited to see how the lessons, connections, and inspiration from this night will shape the future of content creation.