NYC In Focus

Crown Heights, Brooklyn, March 14, 2025 – The streets of this vibrant neighborhood transformed today into a living, breathing tapestry of tradition, joy, and unbridled celebration for the Jewish holiday of Purim. As a press photographer, I’ve witnessed countless events, but the unique energy and communal spirit of Purim in Crown Heights are truly a sight to behold.

For those unfamiliar, Purim commemorates the salvation of the Jewish people from a genocidal plot in ancient Persia, as recounted in the Book of Esther. It’s a holiday that flips despair into delirious joy, encouraging revelry, feasting, gift-giving, and charity. And in Crown Heights, home to one of the world’s largest Hasidic communities, this spirit explodes onto the streets with an infectious enthusiasm that’s impossible not to be swept up in.

From the moment the sun rose, the neighborhood was alive with preparation. By midday, it was a fantastical parade. Children, and often adults, don the most incredible costumes – from classic superheroes and storybook characters to elaborate historical figures and witty pop culture references. My camera lens barely knew where to focus first, trying to capture the sheer creativity and delight on every face.

A hallmark of Purim is “mishloach manot,” the giving of gift baskets to friends and neighbors. The streets became a bustling network of exchanges, with families carrying beautifully decorated baskets overflowing with treats. The genuine smiles, the laughter, and the quick, heartfelt greetings exchanged during these deliveries truly underscored the warmth and interconnectedness of the community. It’s not just about the gifts; it’s about strengthening bonds.

The air itself seemed to hum with excitement. Music poured from homes and cars, impromptu street dances broke out, and the joyous clatter of “graggers” (noisemakers) punctuated the reading of the Megillah (Book of Esther) in synagogues. Even if you weren’t inside a synagogue, the sounds of celebration, punctuated by the synchronized rattling of graggers whenever Haman’s name was mentioned, created an unforgettable soundscape.

What struck me most was the overwhelming sense of inclusivity and shared happiness. People greeted strangers with “Chag Purim Sameach!” (Happy Purim!) and welcomed passersby into their celebrations. There was an open-hearted generosity, a collective determination to experience and share this unique joy. As a photographer, capturing these moments of genuine human connection is what truly brings a story to life.

Beyond the grand spectacle, it was the small, heartfelt moments that resonated deeply: a tired parent smiling as their child danced one last time, the meticulous detail on a homemade mask, or the simple act of sharing a cookie. Purim in Crown Heights isn’t just a holiday; it’s a testament to resilience, tradition, and the enduring power of community to find light and laughter even in the darkest of histories.

As a photographer, capturing this unbridled joy and deep-rooted tradition was an absolute privilege. It’s a reminder that amidst the bustling city, pockets of vibrant culture thrive, offering profound stories of community, faith, and the universal human need for celebration.

Have you experienced Purim in Crown Heights? Or what’s your favorite part of a vibrant cultural festival? Share your thoughts in the comments below!